Marketing on the internet is cheap, but tricky. Watch for a new rash of e-mails that appear to be from legitimate ad agencies. Be careful of scams that offer to place ads on popular web sites, then bang your credit card and the ads never appear. They target small business.
Although the social media is probably the wave of the future, I'm still not sold on going exclusively in that direction. Keep your ad program in place and experiment before committing major dollars to the social media.
"Pay per click" is still a big problem with hackers that can run up the numbers. And remember, most seniors, a large part of the market for our services, still do not follow the social media like the youngsters. Be careful not to shut them out.
©Bane-Clene® Corporation 2013 Reprinting or electronically publishing this article is strictly prohibited without permission from Bane-Clene Corp.
I'd like to hear your comments on this article.
Please e-mail me at wfbane@baneclene.com.
