Everything is fast today. Car commercials show speed and quick handling. Moms race their kids to school. Cadillac started it a few years ago with their "controlled aggression" ads. Now cars race down Manhattan streets at very high speed. Only cabbies can do that in New York. The erratic driving on our streets and highways reflects this car commercial mentality.
AT&T commercials show fast as being better. They contend that it's important for every friend to know instantly of our choice of a restaurant for dinner or other mundane bits of useless information. Have you noticed people looking at their hand a lot lately? Must be some kind of illness. Reminds me of an old schoolboy joke from the 1930s.
At my golf club, a new Pro put a clock at each Tee so players could see if they were on pace to play a four-hour round. The PGA has TV commercials promoting fast play for all of us amateurs. Never mind that Pros take five hours to play eighteen holes. Did anyone ever think that Pros might be better because they take a little longer?
Baseball is a unique game with no clock, yet there is talk about speeding it up. Next season we'll have the replay option, as in football, which may make it even slower. Getting rid of batting gloves and all the Velcro stuff would speed up play if they were really serious. On the other hand, why is everybody in such a hurry?
In the cleaning industry fast is conceived to be better. "Get the job done quicker and make more money" is the mantra of instructors peddling products throughout the industry that clean faster. Here's some advice! Spend a little more time on each job, give it your undivided attention and your customers will appreciate it and become valid third-party advocates.
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