Clean Carpet Dries Faster

Early on in the days of promoting HWE or “steam” cleaning as it was known then, we published an article entitled “Cleaning Carpet Is Like Washing Your Hair”.

We were drawing the correlation between “shampooing” your hair and not rinsing it thoroughly and cleaning carpeting or rugs with methods that left a large amount of residue behind. Simply put, if you do not rinse the majority of the reside from carpeting, it will re-soil more rapidly.

Bane-Clene^® has done extensive research and development in reducing the amount of residue left in a carpet after cleaning. Our chemical line is specially formulated and manufactured with that premise in mind. The mechanical function of The Bane-Clene® Systems are designed to use as little as water as necessary. Total chemical content of each gallon of water used is less that one-half ounce. The overall result is less residual matter and a carpet or rug that will stay clean longer and perform better in the areas of resiliency and aesthetic appearance when proper guidelines are followed.

Just as clean and thoroughly rinsed hair dries faster and stays cleaner longer. Then the less detergent used in the carpet cleaning process and the more completely the water is removed, the better the job will be. Clean carpet will dry faster, look better, last longer and will bounce back when compressed.

Bane-Clene® has the system to accomplish all of this!

Related information on the Bane-Clene web site:

• A History of Cleaning Carpet.
• Area Rug Care and Cleaning.
• Bane-Clene “Truck-mounted” Carpet Cleaning Equipment.
• Bane-Clene Chemicals.
• Carpet Cleaning the Bane-Clene® Way®.
• Carpet Matting and Crushing.
• Chemistry of Detergents and Carpet Cleaning Chemicals.
• Comparison of Carpet Cleaning Methods.
• Hot Water Extraction Cleaning of Carpet (Steam Cleaning, HWE).
• Resoiling after Carpet Cleaning.

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at www.baneclene.com/clenetimes.html.

Please visit our new and improved web site at www.baneclene.com.

The Bane-Clene^® Team.

Asphalt Spot & Stain Removal

Asphalt coating may be walked onto the carpet (and even onto hard surface flooring) from driveways and parking lots and turn the surface “yellow”. Since this is being tracked in from the outside, it is most noticeable near the entry areas. This is most common after re-paving or sealing.

The problem is more prominent on blue or gray carpet.

If not removed when fresh, this staining is nearly impossible to completely remove. Methods to remove may include strong solvent spotters, which if over used may cause delamination of the carpeting. EXTREME care should be used. Also, possible delamination should be explained to the customer and noted in a signed waiver.

Please refer to the Bane-Clene^® Professional Spotting guide at www.baneclene.com under the “For Professionals” tab for the procedures to tackle this and other stain and spot removal problems.

Related information on the Bane-Clene web site:

• Asphalt coating discoloration on carpet.
• Bane-Clene® Professional Spotting guide.
• Delamination of carpet backing.
• Spot and stain removal from carpet.
• Yellowing of carpet.

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at www.baneclene.com/clenetimes.html.

Please visit our new and improved web site at www.baneclene.com.

The Bane-Clene^® Team.

The Bold Get Rewards

A man was feeding a flock of ducks on a creek bank. There were well over 100 of them waiting to be fed.

The man poured a couple of small piles of corn near the waters’ edge. He then poured a couple of larger piles further away from the waters’ edge. The ducks got excited and quacked and swam back and forth but did not come ashore. He stood there observing and the ducks continued to make noise. After a while, a few bold ducks came ashore and picked at the corn at the edge of the water.

After that was gone, those same ducks moved to the main piles of corn and ate most of it. Meanwhile, the majority of the ducks stayed in the water and continued to make a lot of noise. Eventually, they came ashore and picked at the what was left.

The moral is simple, those that are bold and move forward will get the majority of the rewards. Those that wait and just make noise until the coast is clear get what’s left, which won’t be much.

Related information on the Bane-Clene web site:

• The 15 Factors of Success
• What makes a company successful?

Thank you for reading Bane's Blog^®.

Please read the latest issue of the Clene-Times^® at www.baneclene.com/clenetimes.html.

Please visit our new and improved web site at www.baneclene.com.

The Bane-Clene^® Team.

Furniture Cleaning Codes

There have been multiple articles written about Furniture Cleaning Codes. They are cussed and discussed at Bane-Clene Institute^®. The bottom line, while they may seem helpful, they are only guidelines and should not be taken as fact.

The following are the most common codes and their implied meaning:

W: Generally means the fabric is able to be wet cleaned.

S: Generally means the fabric will require a solvent based cleaner.

W-S: Generally means the fabric may be cleaned with either water or solvent based processes.

X: Generally means the fabric should not be cleaned with either a wet or solvent based process.

D: Generally means Dry Clean only.

Notice each time a code was mentioned we used the term “generally”. Once again, these are guidelines and should not be taken literally. What we recommend is thoroughly pre-vacuuming the fabric, which will remove any dry particulate matter.

Then, based upon the code displayed on the fabric, we will test with the suggested cleaning method in an inconspicuous place. We also recommend quickly drying the area to view the after test cleaning results.

If the desired results are achieved then we still proceed with caution. If the fabric was able to be wet cleaned, then after cleaning we apply a diluted mixture of Brown Out^® and water. Then no matter the cleaning process used, we towel off the cleaned fabric. We then apply Sta-Clene^® as a fabric protector, followed by quick drying.

We cannot stress enough the importance of testing. Some fabrics will not respond properly to the code attached to them. Then you may choose to test with an alternative method.

Once again, these codes and more are reviewed and discussed at our classes at the Bane-Clene Institute^®. Information and class schedules are available at www.baneclene.com.

Related furniture cleaning information on the Bane-Clene web site:

• Carpet, Rug and upholstery Protectors
• Furniture Cleaning
• Microfiber Furniture and Upholstery Cleaning and Care
• Partition Cleaning

Thank you for reading Bane's Blog^®.

Please read the latest issue of the Clene-Times^® at www.baneclene.com/clenetimes.html.

Please visit our new and improved web site at www.baneclene.com.

The Bane-Clene^® Team.

Marketing Deserves Your Respect And Attention

A previous survey of top executives of small companies ranked marketing as the most important of all business priorities. Strangely enough those same executives, in another portion of the survey, revealed that marketing was in fourth place when it came to the time they devote to each category of business.

Marketing in the service business is a precise art. Too often the marketing program of a carpet cleaning company is left to the devices of an advertising salesperson. While the input from that person should be considered, it should not be the only input you receive. High priority and attention must be paid to an advertising and marketing plan.

Marketing, Advertising and Selling, to some people, have essentially the same meaning. Not true!

Marketing is selecting the particular recipients of your promotional material and message.

Advertising is the act of delivering that material and message with an emphasis to call you.

Selling is what you do when a prospect calls you.

Related carpet cleaning business information on the Bane-Clene web site:

• Advertising . . . the Essential Element in the Carpet Cleaning Business
• Advertising the Bane-Clene® Way
• Building Your Own Carpet Cleaning Business
• Sell The Sizzle
• The ABC's of Advertising
• The Bane-Clene Way® Advertising Program
• The 15 Factors of Success
• Twenty Steps to Success in the Carpet Cleaning Business
• Why Doesn't My Advertising Work?
• What makes a company successful?

Thank you for reading Bane's Blog.

Please read the latest issue of The Clene-Times^® at www.baneclene.com/publications/.

Please visit our recently updated web site at www.baneclene.com.

The Bane-Clene^® Team.