SELL THE SIZZLE

We have all heard the slogan, "Don't sell the steak; sell the sizzle". Potential customers are motivated by different aspects of our business.

1. Clean carpets and furniture. In your sales presentation, make sure to mention "external extraction®" and tell them the benefits of removing soil, waste water and odorous air from their premises. The Bane-Clene® System improves Indoor Air Quality (IAQ).
   
2. Point out your system leaves the carpet soft and residue free so it will not attract and hold dirt. Therefore, their carpet will remain cleaner longer.
   
3. Mention that you utilize a Truck-Mounted Carpet Cleaning System and that you bring your own specially treated water with chemicals that are safe to them, their families and their pets. Also, you will take away all the waste water.
   
4. Further, mention that the Bane-Clene® System utilizes water pressures and temperatures that are safe on all fabrics.
   
5. Finally, you are welcome to direct your customers to our website https://baneclene.com/homeowners/. The Homeowners Home Page will provide them with more information about the system you use.

Related Advertising and Marketing Articles:

• Advertising the Bane-Clene Way
• Advertising - the Essential Element
• Compare Carpet Cleaning Methods

Thank you for reading Bane’s Blog^®

Please read the latest issue of the Clene-Times^® at www.baneclene.com/publications/.

Please visit our web site at www.baneclene.com.

The Bane-Clene^® Team.

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Free Bane-Clene Information Package

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

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“A to Z” Alphabetical Index to the Bane-Clene Web Site

Bane-Clene Home Page

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Carpet Cleaning Industry Potential Ever since the inception of Bane-Clene® in 1962, there have been those who said that the carpet cleaning industry is short term. They also predicted it would get saturated (no pun intended) and will dry up. They have also said that too much competition will ruin the industry. Now they are saying that increased use of hard surface flooring and area rugs will weaken the industry. In 1962, there were about 6000 carpet cleaners in the country. Today there are more that 40000 carpet cleaning firms. This does not include building maintenance contractors, in-house operators and part timers. It has been estimated that more than 1,000,000 people are employed in our industry. In 1962, the carpet industry produced approximately 3000 million square yards of carpet. For the last several years there have been over 2 billion square yards of carpet manufactured annually in the USA. With the average life of carpet around eight years, it is estimated that there are more than 11 billion square yards of carpet waiting to be cleaned. That is more than 99 billion square feet. It has also been estimated that over a billion square feet of carpet is cleaned every year by a Bane-Clene® System operator. So that leaves a potential market of more than 98 billion square feet. That's obviously a lot of carpet. If you want to visualize a billion square yards of carpeting try this: it would make a twelve foot wide path around the world nearly six times. Since we are only actually cleaning a small portion of the potential, we have plenty of room to grow. We have not even begun to scratch the surface. Again, no pun intended. Thank you for reading Bane’s Blog®. Please read the latest issue of the Clene-Times® at https://www.baneclene.com/publications/. Please visit our new and improved web site at https://www.baneclene.com. The Bane-Clene® Team.

How To Work Better

Here are some basic and simple ideas to follow and hopefully will help you work and live better.

1. Do one thing at a time. Don't start another task until you finish the one at hand.
   
2. Know the problem. If you don't know the problem, you can't solve it.
   
3. Learn to listen. That's why you have two ears and one mouth.
   
4. Learn to ask questions. It will help you solve problems quickly and efficiently.
   
5. Distinguish sense from nonsense. It may prevent you from making a mistake.
   
6. Accept change as inevitable and go with the flow. You will be happier for it.
   
7. Admit mistakes. No person is perfect.
   
8. Say it simply. Don't complicate your words.
   
9. Be calm. Doesn't that say it all?
   
10. Smile. It helps prevent stress and anxiety.

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Four Characteristics of a Successful Person

OPTIMISM

Optimistic people cultivate confidence rather than fear and belief rather than doubt. Also, they look for good rather than evil. They love rather than hate and they forgive rather than carry resentment. Living to a positive force of life will promote happiness and health and helps prolong our lives.

IMAGINATION

Life is always happening and evolving. Sometimes it shows itself with beauty and kindness and at other times it shows itself with ugliness and harshness. It may thrust itself upon us with difficult problems. Imagination is the tool that will help us solve those problems.

INDIVIDUALISM

Life presents itself with the needs of others which is the nature of our service business. Customers need us to respect and understand them. There are times we may feel indifferent to them, however strong individuals respond to these wants and needs and are rewarded handsomely.

ENTHUSIASM

Say yes to life through cheerfulness. A cheery response may seem difficult at times because the situation does not invite a cheerful mood. Each of us at times could do a better job of being cheerful even if we don't feel that way. Look happy, be happy and perform happy actions. Success never fails those not afraid to try to be successful. Being cheerful will add joy to your life and to those you come in contact with.

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Labor Day

Labor Day is September 4th. It is a federal holiday which honors the American worker. Who has added to the prosperity and well being of our country. Certainly we as Carpet Cleaners fit into this classification.

In 1887 Oregon became the first state to make Labor Day an official public holiday. By the time it became an official federal holiday in 1894, thirty states officially celebrated it.

Labor Day has been labeled the "unofficial end of summer" because it marks the end of the cultural summer season. It is traditional for parades and picnics to be held in communities all across the country. Many fall activities also begin at this time.

During the Labor Day weekend the NCAA usually play their first football games. The NFL traditionally plays their kickoff game the Thursday after Labor Day. The Southern 500 NASCAR auto race is held at Darlington Raceway in Darlington, South Carolina. At Indianapolis Raceway Park the NHRA hold their finals for the U.S. National Drag races. It is also the middle point between weeks one and two of the U.S. Open Tennis Championships held in Flushing Meadow, NY.

Once again there are a plethora of National, State and Local activities that take place Labor Day Weekend.

Wherever you are, whoever you are with take time to acknowledge yourselves and the hard work you do and the fact that our small businesses are the backbone of our country.

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.