Friday, March 09, 2018

The Name of the Game

The Name of the Game

Brand RECOGNITION certainly plays a prominent role in any marketing and merchandising effort. However, it is only one of the “R” factors which will allow a company to enjoy success.

The other “R” factors are REFERRALS, RELIABILITY and REPUTATION. In the beginning of the purchasing process, a consumer may choose a company based upon brand “recognition”. In other words, there was a “referral” for your company. But then, based upon the performance of your Company, the consumer develops an opinion for “reliability”. Then that opinion establishes a “reputation” for the company.

Therefore, all the “R’s” are intertwined and are building blocks for your Company; so, let’s recap:

RECOGNITION. Promote the brand of equipment and chemicals you use. List any organizations or groups you belong to. If you have been in business for an extended period of time, list that - it establishes credibility. Keep your vehicles, equipment and employees looking professional. These all definitely help build brand recognition.

REFERRALS. Referrals are the life blood of all companies. They establish instant credibility. Unfortunately, but not unexpectedly, an unhappy customer will tell more people about their experience, than a happy customer. Work hard to keep your referrals “Five Star”.

RELIABILITY. Do what you promise and do not promise more than you can deliver. Show up on time. This too leads to more positive referrals.

REPUTATION. The final “R” - this is what you have worked hard to achieve. Your Company must continue to maintain their “high quality” work. A reputation can quickly be tarnished; so do not rest on your reputation. Competitors come and go but a good reputation will separate you from your competitors.

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The Bane-Clene® Team.

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