Friday, February 08, 2019


There are two ways you can get your employees to do what you want, either by Compulsion or Persuasion.

Compulsion is the method of forcing people to do something. Certainly you want your employees to behave and act in a certain way, but forcing them to do so may not work. Their actions may come across as fake or insincere to your customer.

Persuasion is the method of influencing your employees’ attitudes and behaviors. Obviously, the ultimate goal is increasing customer satisfaction and ultimately the success of your Carpet Cleaning Company. This persuasion may be conveyed in many different forms: written instructions, spoken instructions, visual tools or the best way is a combination of all three. Also, having them attend training and educational classes geared to our industry proves to be beneficial.

To persuade requires an understanding of basic human nature and what motivates people. If you strive to possess this understanding, it makes it far easier to persuade them.

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