Friday, February 22, 2019


Are you losing sales to new customers? Are your repeat customers not calling you back?

The availability of information on the internet has made our customers more knowledgeable. They have become more sophisticated and in some cases harder to convince.

As a result, we need to know our Carpet Cleaning Service and what our company has to offer from A to Z. We have to be prepared to answer all relative questions quickly and thoroughly. You should be able to recognize the obvious problems the customer is having and be able to offer solutions.

You must also know your competition and what they have to offer in case your customer mentions one of them. Avoid being negative and derogatory about your competition; you need to focus on the features and benefits of your company. Tell your customer about the equipment you use, the fact that your chemicals are safe to them and their family and pets (if applicable). Mention without being boastful any training, schools, seminars, etc. you have attended. Point to any industry related organizations you may belong to. All of these selling points will help you avoid losing sales and further enhance the credibility of you and your Company.

Thorough knowledge of your service is the greatest confidence builder for you and your customer. You know you can help your customer. It won’t be long before they know it too. You know you have given them valuable advice and solutions for their problems. You are earning the right to ask for their business.

In any business, “knowledge is power” - use this power to keep you from losing sales.

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The Bane-Clene® Team.

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