Friday, August 09, 2019


When you are talking to potential customers, they want to deal with an expert. They will want to work with you if you know your company’s products and services inside and out and they will work with someone who can solve their particular problems and needs.

What does it take to become such an expert?

It means you need to learn everything about the product and services that you offer. Study the philosophy and background of the company that provides your products and the equipment you use. Take time to know the background and history of how they were developed and designed.

Sound technical knowledge is always helpful and useful in advising a customer. This knowledge will lend interest and value to your presentation. Knowledge can be obtained in many ways - industry related seminars, training schools and publications to name but a few. When you are well informed, you will be viewed as an expert and someone worth listening to. In this way, you have become such an expert.

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