Friday, October 04, 2019


If you are an ethical business person, you know that in the long run a sale that does not benefit the customer does not benefit you.

Sure, you can use high-pressure tactics or other means to fool the customer into thinking they are getting a good deal and buying what they need. But this practice will seldom produce more than a one time sale and one-time business is bad business.

Occasionally, you will realize that your customer does not need all the products or services you are proposing. But, if the customer does not realize this and wants to go ahead, what should you do?

It’s always tempting to take the order because you have not misrepresented any of your products or services and you have presented everything in a straightforward manner. You may think that it is not your problem but it is your problem. Eventually, customers that feel they have made a bad buying decision are more apt to cancel. Then, if they do business with you, they may be more inclined to complain, possibly over nothing.

Your function is to serve your customer. The only way to do this is to always keep their interests first so they become repeat business not One-Time Business.

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