Friday, September 18, 2020


The Image you project in your correspondence helps build confidence and projects a positive and powerful image of your Company. Whether, it is with customers, vendors, your insurance agent, banker or other professional people you deal with.

Books have been written which delve into the art of letter writing. The best letters are brief. With the exception of content, the most important part of a letter is format. With all the type styles available, there is a tendency to change type faces frequently. This is a mistake. It is best to establish an identity with a particular type face and stay with it.

While they have a place in specific types of writing; underlines, italics and or bold accents should be reserved for making a point or accentuating a thought or idea. When it comes to a business letter or correspondence; Times New Roman, Helvetica and or Arial are standard and proper types.

You work hard to project a professional image with your truck, your uniforms and your advertising to name but a few.

Don't allow your letter writing to tarnish Your Company’s Image.

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