Friday, February 19, 2021


Selling on a hot button

Everyone has a hot button.

Something excites someone to make a purchase, proceed with a project, commit to something, make a phone call, set up an appointment, etc.

Your advertising should provide enough hot button material to attract a customer.

In a commercial property management situation, a building manager or owner may be interested in several elements. Among them, the type of equipment and chemicals you use, the accreditation of your Company and employees, references and a demonstration.

Residential customers are certainly interested into who is coming into their home. They also want to know your experience level. Most are not overly concerned about technical aspects. But if they are, be prepared to provide any and all information.

Whatever and whoever is involved, tell the customer what you can do for them and you will push their hot button.

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