Friday, February 26, 2021


Selling on a hot button

There are some basic steps for making a sale.

Prepare: You should be neat and professional. You should always make eye contact with the customer. Treat your customer with dignity and respect. Finally, be the expert your customer expects.

Get the customer’s attention: The first few moments with the customer are the most important. Obviously, introducing yourself and your company comes first. Then you should focus on the customer's needs and why they have had you come to their home or office.

Offer solutions: After you listen to their needs, then be prepared to suggest procedures and products that will resolve their problems.

Overcome objections: Be prepared to explain advantages and features and benefits of what it is you are selling. This will assist in overcoming price or other objections.

Close the sale: Summarize the features and benefits of your company and the products and services you offer.

Above all, you do not want to oversell. If the customer does not need a particular service or product, don’t present it. No one likes to feel that they are being sold everything but the proverbial “kitchen sink”. That is the quickest way to lose a sale.

Good salesmanship will inherently lead to closed sales and more success and profits for your company.

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