Wednesday, February 22, 2012

Some good news in gloomy times

There are estimates that consumer demand for carpet will increase to more than 16 billion square feet this year. The residential market is expected to be dominated by tufted carpet and rugs. Broadloom should be popular as the housing market continues its slow rebound and the credit crunch subsides. More people are tiring of noisy, dusty, hard floors.

Nylon will remain the dominant fiber, but polyester has taken over second place from polypropylene. Wall to wall products will continue to set the industry standard while modular carpet will gain in popularity in the commercial market. The demand for carpet tiles is expanding into the residential market, too.

Besides more consumers choosing carpet, the attrition rate in our industry has increased tremendously throughout the recession. Sharpen up your ad programs by attending a session at Bane-Clene Institute and be ready for an upsurge in business. Get ready!

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