Friday, August 13, 2021


Prescribing RX for a Cure

In business, we can be similar to Doctors. Doctors have to diagnose a patient’s issue. Then they can prescribe a cure.

This is where being a good salesperson comes into play. The first objective is to find out about the prospect’s needs. You need to know the services or products they will require. Also, the knowledge of how price conscious they are is important.

Once armed with this information, you can proceed in offering the background story as it relates to you and your company. Whatever you say about yourself, your company or your products or services, say it in terms of the prospect’s wants, needs and problems. This way, your story becomes their story because it is about them.

This and other information will allow you to present a proposal that is complete and accurate and therefore be able to prescribe a cure.

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