Friday, April 26, 2024


Customer Satisfaction

Multiple articles, surveys, etc. with Customer Satisfaction as the topic have been published. In fact, we ourselves have done so on more than one occasion. That said, we feel it bares repeating. Everyone is painfully aware that prices continue to rise, supply chains even after over 4 years continue to be less than dependable. Reliable and dedicated employees are at a premium. So how do these and other factors impact and relate to Customer Satisfaction?

Basically, it means people have less money to spend so discretionary spending is scrutinized even more carefully. Many dissatisfied customers don’t bother to complain which only magnifies the need for Customer Satisfaction.

For those that do complain, here are some of the most cited reasons:

  • Poor complaint handling
  • Delay in the delivery of goods and services
  • Poor quality goods, service and or workmanship
  • Billing errors
  • Bait and switch pricing tactics
  • Failure to fulfill or implement warranties
  • Deceptive, misleading or inaccurate advertising and or representations
  • Discourteous, incompetent or impolite employees

Customers are hard and costly to cultivate; so losing them to a lack of Customer Satisfaction is obviously detrimental to building a successful and profitable business.

Related Articles and Information:

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The Bane-Clene® Team.

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