Friday, May 03, 2024



Marketing for individual prospects may appear at times a costly investment in a business. We are certainly not advocating abandoning or scaling back that portion of an advertising program.

What we are encouraging is calling on your local businesses in aligned fields. These Companies are in constant contact with individuals and other Companies that will be prospects for Carpet, Rugs and Upholstery cleaning services.

First and foremost on the list are Carpet Retailers. One can only imagine the number of potential prospects they come in contact with on a daily basis. Their customers have engaged them in the purchase of carpeting and or rugs. So, it is only natural that their customers contact them about cleaning and whom they recommend. In fact, with many carpet warranties requiring periodic cleaning then this contact could be priceless.

Other contacts for residential cleaning could include Maid Services, Window Cleaners and other related services such as Dry Cleaners. They also have contact with potential clientele. On the commercial cleaning side, there are Janitorial and Building Maintenance services.

Finally, one off the wall contact would be Veterinarians. Why? Well their clientele (furry friends) occasionally have accidents and these accidents may require cleaning and deodorizing.

Whomever is approached should obviously be offered a demonstration. Credentials and affiliations with appropriate organizations should be provided. A Certificate of Insurance is another important item.

Any references that can be provided will only enhance a presentation. Any or all of these prospects would want to align themselves with a high quality professional cleaning services.

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The Bane-Clene® Team.

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