Monday, March 18, 2013

Attracting new business

A bulletin from an advertising advisory group on how to attract new customers suggested the creation of an eye catching, effective business card. They said the design should be based on the nature of the business and should use bright colors to attract attention. An unusual shape to make the card stand out was also part of their plan. That's good advice.

They get paid for it, too. As I read the more than 700 words on the subject, I realized that we've been using a card like this for more than 35 years. It's available for our Bane-Clene customers to use and it's very inexpensive considering that it's die-cut. As we get back to basics in these troubled political and financial times, sometimes we don't see the forest for the trees.

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