Friday, March 15, 2013

Jimmie sez: "Happy St. Patrick's day!"

We're often asked about the origin of our leprechaun as the company logo. In 1969, my wife and I were in Florida and sent a St. Patrick's Day card featuring a leprechaun to her folks in Philadelphia. When we arrived in Indianapolis, the exact card was in our mailbox. At first we thought her folks had sent the card that we had sent to them. The identical card was addressed, signed and postmarked the very same day we had mailed their card from Florida.

We had been looking for a cartoon type character for our logo and this seemed to be a good omen. A commercial artist sketched a leprechaun for us; we liked it and named him "Jimmie" after Elizabeth's father. Jimmie's been mighty good to us all these years.

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