Thursday, March 02, 2023


There are many theories, views or premises of advertising depending on whom you talk to or whom you are paying for their expertise.

The bottom line is What does your advertising say? Is it hard sell or soft sell or is it subtle?

Whatever methodology you are using, you need to know and understand your market. What are the demographics, potential market share and size of your market? These are just a few of the parameters that figure into the equation. Mostly you need to understand your potential customers needs and what motivates them to purchase to be effective.

Once this has been established, then where are you going to invest your advertising dollars? Just spending money does not guarantee a return on investment and consequentially success of your advertising program.

TV and radio advertising is typically dominated by those with a large advertising budget, therefore they may not be practical for a small or mid-size business. Print advertising has had its day but is now overshadowed by digital advertising. That said, depending on your market (whom you are trying to reach), print may still offer an effective return on investment don’t overlook it. Digital advertising through Google is tough unless you have a substantial amount of money to invest to try to dominate your market. A potential alternative which would require less money is through Social Media platforms.

So What does your Advertising Say?

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The Bane-Clene® Team.

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