When "pay per click" came on the advertising scene it was a big hit. Promoters made a lot of money and some of the early users did as well. Then competitors multiplied and rates almost doubled with some providers. Many participants found they were spending more for keywords and pay per click than there was commensurate business.
There were also reported cases of computers programmed to automatically click the right buttons to make money for the promoters of the schemes. Other slick operators found ways to circumvent the process and the rest is history. Maybe the problems some of the high tech companies are having on the stock market are related.
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