There was an old Gunnery Sergeant in the Marine Corps in World War II who taught this philosophy for survival. "If you ain't shootin', you better be loadin'. If you ain't loadin', you better be movin'. If you ain't movin', you're gonna get dead."
The old Gunny's ideology could be applied to business today. When things are slow and you're not shootin', clean up your equipment and stock your trucks. That's loadin'. Then make courtesy calls, plan ads and get out your brochures that tell about your service. That's movin'.
Too many people in the cleaning industry are hunkered down waiting for their competition* or the government** to do something.
*Congratulations to Stanley Steemer® on their latest TV ad campaign. They're movin'!
** They're gonna get dead!
©Bane-Clene® Corporation 2013 Reprinting or electronically publishing this article is strictly prohibited without permission from Bane-Clene Corp.
I'd like to hear your comments on this article.
Please e-mail me at wfbane@baneclene.com.
