When talking to a potential customer, we certainly want to tell them about the features and benefits of them choosing our Carpet Cleaning Company. But what we sometimes forget is “the most important factor”. You must emphasize the satisfaction that clean carpet, upholstery, etc. will bring them, not only for the appearance, but also the health benefits.
You want to “help” your customers’ imagination. You want to stress the fact that you are improving their environment by removing the hidden dirt and germs that naturally accumulate over time. Certainly caution should be exercised in discussing this as you don’t want them to be insulted. But by tactfully mentioning the benefits to these elements being removed, it will add to their ultimate satisfaction in your Company and the services you provide.
Remember, you understand your Company and services but make sure your customer understands them also. Don’t leave anything to their imagination. By doing so you will increase your sales and your profits.
This will then increase your satisfaction.
Related Information and Articles:
- Building Your Own Carpet Cleaning Business
- Four Characteristics of a Successful Person
- Indoor Air Quality and Carpeting
- Selecting a Professional to Clean Your Fine Carpets, Rugs and Furniture
- The 15 Factors of Success in Carpet Cleaning Business
- Twenty Steps to Success
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The Bane-Clene® Team.
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