Social networking is the rage right now. Be careful not to get caught up in the idea that it will replace a well-planned advertising program. I've had e-mails from several of our associates around the country who abandoned their ad programs for social networking. Besides a loss in sales, some of them reported collateral damage among their friends.
No matter how large your circle of friends, it may pay you in friendship to go against the social networking trend that is so popular today. Don't openly try to interest your friends in doing business with you. If they do it on their own that's wonderful, but otherwise you may just give them a reason to avoid you.
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