Sometimes we might not book a job after giving an estimate and providing all appropriate information and sales material to a prospective customer. Writing letters to these potential prospects may help make the sale. You don’t have to be a wordsmith to write a clear and effective letter.
Here are a few suggestions:
Start your letter with an attention grabbing opening. One or two short sentences that will make your reader keep reading. For example and presuming you already know the area(s) to be cleaned: We will apply carpet protector to all cleaned carpeting at no additional charge. This is a (insert an amount) value. Our carpet protector will enhance the appearance of your carpeting, it will help prevent stains and it will extend the life of your carpeting.
State any qualifiers as briefly as possible: “This offer is valid 30 days from the date of this letter”.
Stir their interest in your Company: “Clean carpets will greatly improve the “IAQ” Indoor Air Quality of your business.”
Ask for action: “Please call today with any further questions or to book your cleaning.”
Keep your paragraphs short, they will be easier to read. Keep it friendly and be specific.
You should have someone proofread the letter for you. Or if you have someone else write the letter, be sure to proof it before it goes out. A letter with mistakes will lessen your chance of booking the job.
Related Information and Articles:
- Add-On Carpet Sales
- Building Your Own Carpet Cleaning Business
- Carpet Protectors against Stains and Soil
- Indoor Air Quality and Carpeting
- Pricing Your Carpet Cleaning Service
- Tips for Increasing Your Carpet Cleaning Business
Related Carpet Cleaning Business Products:
- Bane-Guard™
- Business Cards
- Course to Success Video - Advertising, Marketing & Sales DVD's
- Just A Reminder Postcard
- Sta-Clene®
- Thank You / Reply Card
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The Bane-Clene® Team.
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