Cut Your Prices for Cleaning Carpets and Other Services? A cut in price generally means a cut in quality There is one thing that all businesses which fail have in common. Their last official act before they go out of business is to cut their prices and have a big sale. When you consider cutting your price for any reason, consider some of the consequences. Cutting the price means that you must make many more sales in order to maintain your gross profit margin. Another drawback is that people who expect high quality do not usually look at a low price as a major consideration in a buying decision. In fact, low price may turn off the person who is seeking a high quality service. There is no quicker way to alienate a customer than to advertise a lower price than was just paid to you for service. A service cannot be built in advance, stored in a warehouse and put on sale. Services must be constructed one at a time and after the order is taken. Service cannot be mass produced or purchased in quantities that can result in volume or lower prices. A cut in price generally means a cut in quality, and this approach will lose long-term customers. Cutting prices opens the door to a reputation as a price merchant. In the service industry, there is a market for that level of product, but a company cannot compete in both the low-price and the high quality markets. It must be one or the other. A true cut in the price of a service means that there must be corollary cuts in overhead, quality, service or all three. Related Carpet Cleaning Business Articles and Information: ABCs of Advertising About Us Cash Flow in the Carpet Cleaning Business Customer Service in the Carpet Cleaning Industry Pricing Your Carpet Cleaning Service The 15 Factors of Success in Carpet Cleaning Business There Is No Substitute for Service Tips for Increasing Your Carpet Cleaning Business What Makes a Company Successful in the Carpet Cleaning Business? Related Carpet Cleaning Business Products (Links Open to the Bane-Clene Store in Separate Tabs or Windows): Price Calculator Package Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. “A to Z” Alphabetical Index to the Bane-Clene Web Site Bane-Clene Home Page Copyright: Bane-Clene® Corp. Author: Bill Bane, Bane-Clene’s Founder Date Published: February 7, 2001 Date Modified: March 21, 2019