The Competitive Edge -- It’s You!

When
a customer retains the services of a Professional Carpet Cleaner, they presume
that the company possesses the necessary tools and skills to successfully complete
the job. Many companies, including yours, use good equipment and chemicals.
They send out trained courteous technicians. So where is the Competitive
Edge?

Service
businesses are people businesses. When all else is equal, the owner or owners
running the business must set standards that assure a Competitive Edge.
So what are some of the factors and standards that will set you apart?

1. The proper advertising
   will educate potential customers about your company and the services you offer.
   It should be informative, to the point and always maintain a positive message.
2. Whether it is yourself or a CSR (customer services representative), a trained
   well informed person should answer your phone
   and be prepared to handle incoming calls in a professional manner. A potential
   customers’ time is valuable, show them you respect that. While sometimes
   voice mail or message centers may be needed, avoid making it your “normal”
   way of communicating with your customers.
3. When your customers see your trucks
   and technicians, do they see “clean”? Your truck is the first visual perception
   of your company and your technicians are the second. Make sure everything
   and everyone is neat, clean and professional looking.
4. Unless it was done by the CSR during the initial phone contact, be sure
   your technicians advise the customer of additional services you may offer
   such as treatments for carpet
   and fabric protector. Also, if appropriate, treatments for pet odors and
   or special stain removal should be mentioned.
5. Instructions on how to care for their carpets should be provided before
   leaving and technicians should thank the customers for their patronage and
   the opportunity to be of service.
6. Leaving a “Thank
   You / Reply Card” is a professional way to show you appreciate your customer.
   Or another approach is to follow up after the job either by phone, e-mail
   or a “Thank You” letter. Any of these will show that you value them as a customer.
   

Related
Information and Articles:

• Advertising
  … the Essential Element in the Carpet Cleaning Business
• Carpet
  and Fabric Protectors
• How
  to Care for Your Carpets Residential Carpet Care Brochure
• Image
  in Carpet Cleaning
• Pet
  Odors
• Stain
  Removal
• Telephone
  Etiquette in the Carpet Cleaning Business
• “Thank
  You / Reply Card”
• The
  Importance of a Well-Lettered Carpet Cleaning Truck - The best form of
  advertising for your business is to have your company name, phone number &
  job description on the sides of your truck or van.
• Uniform Badges, ID Badges, etc. for Carpet Cleaners - Look like a professional - Stand above your competitors

Commit to these simple but important efforts and it will give you the Competitive Edge.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Free Bane-Clene Information Package

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

MANAGEMENT GUIDELINES

Among the duties of a Company’s management/ownership are the responsibility for the well-being of customers, training of employees and adoption of prudent policies for all decisions and trade practices. With that in mind we outline some of those duties.

1. There should always be direct and open communication among management, employees, consumers and your industry.
2. Proper insurance coverage should be maintained to protect the company, employees, vehicles and the consumer. Your insurance agent can advise you of these amounts.
3. There should be initial training programs for technicians, office personnel and all others involved in the operation of the Company. Also, reviews and subsequent training sessions should be maintained.
4. Since security is always a concern for the consumer, all employees should have proper identification badges to wear when at a customers’ premises.
5. Safety is also paramount; vehicles and equipment should be properly maintained.
6. All chemicals and equipment used should be properly identified and should be labeled with usage guidelines.
7. Management should remain up to date of changes in technology, the carpet industry and upgrades to equipment, chemicals and techniques. These should then be relayed to all employees.
8. Management should subscribe to a code of ethics that they and all employees follow. Joining the Better Business Bureau would outline such a code and also provide credible credentials for the Company.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Free Bane-Clene Information Package

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

Advertising Guidelines

Truthful advertising with a positive presentation affords the consumer a true and valuable impression of your company and viable expectations of your performance.

These are some of the guidelines that Bane-Clene^® Systems uses in advertising.

1. Never promise more than can be delivered. If you have given the consumer an unrealistic expectation of your abilities then it is a recipe for failure. Be forthright with topics such as spot removal and pet odor problems. State what you will do and based upon the degree of the problem the realistic possibility of 100% success. While this may not be what the consumer wants to hear, it will avoid potential problems.
2. Ads, internet posts, promotions, etc. should be clear and concise. Promote the services you offer, the features of those services and the benefits to the consumer. Prominently mention organizations you belong to and any awards your company has achieved. This will give your company even more credibility. Which in turn enhances the consumers’ view of your company and the services you offer.
3. Avoid negative ads. Bashing or belittling your competition will ultimately backfire. While it may feel good to you, the consumer may view it as petty or demeaning. Once again, point out the positive points of having your company be their service provider. If there is a competitor that is doing poor work or promising more than they can deliver, it will ultimately catch up with them. Let the marketplace decide.
4. Pricing should be fair. Everyone deserves to make a profit. Do not offer bogus discounts or unrealistic prices. Remember, if you work cheap then your work will be representative of your pricing.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Free Bane-Clene Information Package

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

PRICING GUIDELINES

SERVICES AND PRODUCTS INCLUDED IN OUR PRICE QUOTE The consumer buys our services because their carpet is soiled. We are promoting a “first class” service so we recommend the following guidelines. We have established a minimum service charge. Normal business costs justify such a charge. Your area of the country and its related costs will figure into that charge. We charge by the total square foot of carpeting cleaned. We will offer the customer a volume discount, this should encourage them to have more cleaned. Our prices include the movement of all furniture except those which have breakables in them and pianos, massive china cabinets, refrigerators, etc. If the customer wants them moved then they should be free of breakables and extra fees should be negotiated and a release of liability should be signed. Pricing should be inclusive of everything necessary to clean the carpeting. So, for us, that includes normal pre-spotting, prespray, Preface® and Per-Scent®. We customize each job by only cleaning and charging for the areas they want cleaned. We offer additional services at an extra charge for Sta-Clene® or Bane-Guard™ carpet protectors. If deodorizing services are required, they too are an extra charge. Any extra charges should be fully discussed and the price(s) negotiated prior to them being performed. Once again we offer a “first class” service and service a wide range of demographics. If requested, we will return at no extra charge to remove foil tabs and or foam blocks. Finally, while they do represent an additional operating expense, we offer most major credit cards. We feel that their costs offset the potential of NSF (insufficient funds) checks and the inherent costs of Accounts Receivable and collections. Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. “A to Z” Alphabetical Index to the Bane-Clene Web Site Bane-Clene Home Page

Bane-Clene Corp.® will celebrate our 56th Anniversary - February 4th, 2018

We will presume you know the story of how a small start up Janitorial Service morphed into what we are today.

An International Manufacturer and Supplier of Cleaning Equipment, Chemicals and Accessories.

We don’t have to tell you that being in business has its trials and tribulations.

However, more importantly, it has its many rewards for which we are thankful.

Here is just a partial list of what we are thankful for:

1. An invaluable staff, without whom we did not and will not continue to grow.
2. Customers that compliment us for doing a good job.
3. Customers that point out our mistakes. We correct those mistakes, which makes us better.
4. Good Vendors that keep our supply lines full.
5. Expert Accounting, Advertising, Financial, Insurance, Legal and Technology Advisors.

Lastly, we are thankful that 56 years ago Wm. F. Bane had a vision and we at
Bane-Clene^® strive everyday to promote and build on his vision.

The Bane-Clene Team

Please visit our web site at www.baneclene.com

SERVICES AND PRODUCTS INCLUDED IN OUR PRICE QUOTE

TRAINING

All of us are faced with “price merchant” competitors and “price shopper” consumers. When a consumer “Calls Bane On The Carpet®”, our representative whether in person or on the phone always points out “all” that is included with our service. Many competitors charge extra for moving furniture, pre-sprays, spotting and other “basics” that we include.

Phone or on-line estimates will be given with the understanding that the price will be confirmed, by the technician before the job is started. There will be no charge in the event the customer does not wish to have the service performed.

The price quoted will include the movement of all furniture except that contain breakable items. Heavy items such as pianos, china cabinets, etc. will only be moved upon request, with a signed waiver of responsibility and an extra charge negotiated. Commercially, this would include desks, file cabinets, copiers, etc. Computers should never be moved, period.

These are the guidelines for our services:

1. Travel charges are included unless the job is outside our normal service area.
2. Bringing our own pre-softened water for cleaning and removal of recovered dirty water and soil from their premises.
3. Adding Per-Scent® to our cleaning solution for an extra clean fragrance.
4. All cleaning agents and chemicals including TLS® 2000 Traffic Lane Spotter and Preface® Prespray.
5. Pre-spotting of carpets.
6. Wiping down baseboards and adjacent floors if they show signs of over-spray.
7. Cleaning of door and extra mats at no charge.
8. Raking of carpets and setting the pile after cleaning.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Free Bane-Clene Information Package

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

TRAINING

Technicians are ambassadors for your company. In fact, many times they are the only ones whom your customer may meet in person. So it is imperative that they portray a positive attitude and a professional image.

We have outlined some basic guidelines that the service division of Bane-Clene^® follows:

1. Technicians should not discuss personal problems, politics, religion or other social topics and subjects that can be considered sensitive in nature.
2. They should not stare at or comment about furnishings or other objects in the home.
3. They should not ask to use a customer’s phone or computer.
4. They should not ask to use the restroom unless an emergency.
5. No smoking on a customer’s premises.
6. Offers of refreshments should be politely declined.
7. Technicians shall not oversell a job, by up-selling unneeded extras.
8. They should never make derogatory comments about other cleaners, mills or retailers.
9. They should have good communication skills and be able to answer any questions regarding the process, chemicals or services being performed.
10. They should not drive off the driveway or parking lot unless requested to do so.

Related information on the Bane-Clene web site:

• Clean Image in the Carpet Cleaning Business

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Free Bane-Clene Information Package

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

SAFETY and SECURITY

Public and employee safety is extremely important. Consumers are wanting to feel assured that the people who are coming into their homes and or businesses are trustworthy.

That being the case we have set forth some basic guidelines that are important:

• A technician must have a valid driver’s license. Safety classes should be conducted since vehicles may be operated in areas where pedestrians are present.
• Before leaving a customer’s premises, the driver should walk around the vehicle to be sure there is no one around the vehicle. If there is a second technician, they should remain outside the vehicle if it needs to be backed up before leaving.
• All drivers should receive training in courteous driving. Company vehicles are rolling billboards. Therefore, courteous driving is a tremendous public relations tool.
• Technicians should place caution mats at any place where damp carpeting intersects hard surface floors.
• Operating and cleaning techniques should be safe to operators, bystanders and customers. Management is responsible for training employees in the usage of all equipment, accessories and chemicals.
• If technicians are working in vacant or premises where the customer is not on site, then proper care should be exercised when securing the premises before leaving.

Related information on the Bane-Clene web site:

• Caution Pads
• Caution Signs
• Clean Image in the Carpet Cleaning Business
• Trucks and Vans for Carpet Cleaning Companies

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Free Bane-Clene Information Package

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

EMPLOYEES

An employee is an extension of management and ownership. They normally are the first representative to come in contact with a potential customer. They then become responsible for customer satisfaction. The company’s success and the customer’s satisfaction depends on the attitude, appearance and performance of the employee.

Based upon these principles we offer some basic guidelines for employees:

• Live, knowledgeable people should answer inquiries and customers’ questions. These may include, but not be limited to, carpet and upholstery cleaning and other services the Company offers. Consumers are busy and deserve quick, concise and informational answers to their questions.
• Technicians should be well groomed and uniformed. They should be paid an amount that encourages good work. Some methods that accomplish that are strict commission or salary or hourly rates plus a commission bonus based upon performance and revenue.
• Employees must be bondable and insurable. Current drivers license should be verified.
• Proper screening and interviewing should be done. The character of employees is extremely important since they will often be alone in a customers’ premises.
• If background checks and drug testing are done, they should be conducted by independent services. If implementing these type of tests be aware of local labor laws that may dictate exactly what can be done.
• Employees should sign an employment agreement. This should outline what is expected of them and what they can expect of your Company. Once again be aware of what wording is allowable in the agreement.

Related information on the Bane-Clene web site:

• Clean Image in the Carpet Cleaning Business
• How to Hire New Carpet Cleaning Technicians
• Recruiting Tips for Carpet Cleaning Companies

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Free Bane-Clene Information Package

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

Happy New Year

January 1^st obviously ushers in a New Year. It’s a time that many reflect upon their previous accomplishments and failures. Then we look forward vowing to correct or not to repeat our failures. We also plot and plan for the time to come. Each of us has goals and aspirations. We should always strive to achieve them. If you are not moving forward, then it is inevitable that you will become stagnate or worse yet begin to move backwards.

So, after all that reflection, we usually come up with New Year Resolutions. They come in a variety of purposes, personal, family, business and community among them.

1. Improve physical well being.
2. Improve mental health.
3. Improve finances.
4. Improve career.
5. Improve knowledge.
6. Volunteer.
7. Spend quality time with family and friends.
8. Be more spiritual.

The following passage was written by Bishop John H. Vincent in 1909. It is appropriate not only on New Years Day but every day of our lives:

“I will this day try to live a simple, sincere and serene life. I will repel promptly every thought of discontent, anxiety, discouragement, impurity and self-seeking. I will cultivate cheerfulness, magnanimity, charity and the habit of silence. I will exercise economy in expenditure, carefulness in conversation, diligence in appointed service, fidelity to every trust and a child-like trust in God.”

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Happy Holidays

The holidays have been in full swing since early December. Many dates are celebrated or commemorated during this month. Naming a few but certainly not all:

• Kwanzaa A celebration of Family, Community and Culture
  
• HanukkahThe celebration of the Jewish Festival of Lights
  
• Milad Un Nabi The Muslim culture commemorates the birth of the Prophet Muhammad
  
• Christmas Day The Christian culture commemorates the birth of Jesus Christ

However, even if you don’t practice or believe, they all have many points in common. The one we will focus on is that they all promote “Peace on Earth and Goodwill to all”. Once again, no matter what you practice or don’t, if you have not already done so, take a few moments to reflect on that common factor.

Thank you for reading Bane’s Blog.

The Bane-Clene^® Team

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Dispatching and Scheduling

Dispatching and Scheduling

With the costs of fuel and maintenance for your vehicles, efficient scheduling will minimize these costs and add to your bottom line. One method that helps is dividing your service area into quadrants.

One Dispatcher Is A Necessity

Whether you are a one or multi-truck operation, one person should handle the scheduling of your service appointments. This will leave little chance for errors or confusion when it comes to dispatching.

Routing Your Work

Routing should be done the night before; this allows a chance to re-evaluate the upcoming days’ work. It also affords an opportunity to make adjustments and therefore maximize your service vehicle(s)’ schedule. Double check the work loads and, if you are a multi-truck operation, make sure no crew is overbooked.

One Truck Operations

While having one truck may seem to make scheduling a no brain-er, there are some things to consider. If possible, only schedule your truck in one quadrant a day. Obviously, traveling from one side of your service area to another each day defeats the idea of minimizing costs. Also, you only make money when that vehicle is cleaning carpet not traveling.

Multi-Truck Operations

Having a multi-truck operation would seem to make scheduling and dispatching easier. While that is true, it also multiplies your daily expenses for travel and maintenance. Whether you have your scheduling on a computer or do it by hand, booking them is the first step to an efficient system. The dispatcher/scheduler should book them originally based upon whatever system you have set up. Once again a quadrant system works well. Then, when it comes time to lay out the actual jobs for that day, they should fit into those quadrants.

Driving Directions And Maps

We always suggest getting either directions or at least main cross street coordinates for your driver(s). This will minimize the time spent in getting to the service location. Google maps can also help but caution them not to look at their phones while they are driving. Also Google maps may not “map” out the most efficient route. Some companies rely on the voice assisted travel instructions available on various phones, but they do have limitations.

The Customer Comes First

This is a major rule for all service companies. Sure, we want to save time and money in our dispatching and scheduling. However, there are times when a customers’ needs outweigh that intention. Never turn down a job because it doesn’t fit into your schedule.

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Remember Pearl Harbor

That was the battle cry of WW II. President Roosevelt (FDR) said, “Sunday, December 7, 1941, a day that will live in infamy”. Not many are alive who remember that fateful morning when the attack took place on our Pacific Fleet as it lay at anchor. Those who were there will never forget and others will never forget it or where they were when they heard the news.

As we commemorate the 75th anniversary of the Pearl Harbor attack, a thought comes to mind. Will “Remember Pearl Harbor”, “Remember the Maine” and “Remember the Alamo” become forgotten or irrelevant? Not because those that were there or were aware of it are gone. But because they have been relegated to the back pages of History books that are routinely ignored by many schools? Will 9/11 and other recent terrorists events someday join them?

Unfortunately, there has been a tremendous cost in the loss of lives in these tragic events. Thank God for our brave troops and first responders who have been involved in them. In this land of plenty and freedoms, with all our problems, people still yearn to come to live here. But remember “Freedom is not free”.

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

PRUDENT FINANCIAL PLANNING

Owning a small business affords us opportunities that working for someone may not. While we are blessed, we must also be diligent to protect these opportunities.

So, with that in mind, we offer an outline of objectives, goals and suggestions.

A. What are the Objectives of a Small Business.

1. Build a profitable business entity with minimal exposure of risk capital.
2. Improve lifestyle for you, your family and your employees.
3. Provide higher education opportunities for your children.
4. Build financial security for retirement.

B. There will be needs for Debt but establish Acceptable Amounts to manage.
Some of these are:

1. Building
2. Equipment
3. Vehicles
4. Office Technology

C. Goals

1. Once again, keep long term debt to an acceptable level.
2. Establish an IRA or other retirement fund.
3. Set up Cash Reserves (rainy day fund).
4. Use excess capital to pay down any contract debt.

D. Ways to Accomplish your Business Objectives and Goals.

1. Practice prudent purchasing and budget habits.
2. Avoid exotic and or expensive vacations.
3. Be as productive as possible during business hours.

E. Mottoes to Live By.

1. “You cannot go broke if you do not owe anyone.”
2. “It’s not how much money you make in your lifetime that matters; it’s what you do with it afterwards.”

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Thanksgiving Day

Thanksgiving is truly a special day. It was first celebrated in 1621 when the Pilgrims and the Wampanoag Native Americans shared a fall harvest. In 1863, President Lincoln proclaimed a national day of thanksgiving to be celebrated each year on the fourth Thursday of November.

Thanksgiving Day is more than memories, food, football and parades. It is a day of thanks. On this day, we are reminded of the bounty of treasures that are a part of our everyday lives.

We spend a few, often too brief, moments in prayer or meditation before dinner to say thanks for our family, friends and the wonderfulness of our lives. The true meaning of Thanksgiving should not end there. Ponder the two words that are involved: thanks and giving. We should therefore be reminded to give thanks and to share. Take the time to share our economic benefits, material wealth and talents with those who can use our help.

Once again as you sit down to dinner, ponder the true meaning of Thanksgiving.

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

B.Y.O.B - "Building Your Own Carpet Cleaning Business"

At a recent school, one of the students said that they didn't have a lot of money starting out to invest into advertising. We feel advertising is one of the building blocks and therefore paramount to a business. However, we also appreciate the financial struggles of a young company. Keeping that in mind, we shared some of the potential contacts and ideas we incorporated when we started out.

1. Family members, relatives, friends and neighbors. Ask them to spread the word.
2. Offer substantial discounts to former co-workers and boss, as long as your leaving was not a source of conflict.
3. Social groups, clubs, athletic leagues, lodges, fraternities, sororities, alumni groups, Home Owner Associations. Take advantage of these groups whether you are or are not a member. Discounts or perhaps free "Carpet Protector" are possible ideas.
4. Church or religious affiliations. With these contacts, it is suggested you offer a demonstration. You will offer to clean so many square feet of carpeting at no charge for each person that attends the demonstration. At the demonstration, serve coffee and soft drinks. After the demonstration, have a question and answer session. You should also distribute literature and your business card. Another idea is to distribute a Gift Service Certificate to those present.

These are just a few of either low or no cost ideas to promote your business.

Additional Carpet Cleaning Business Information on the Bane-Clene web site:

• Advertising the Bane-Clene® Way

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Recruiting Tips

Good help is paramount to a successful service business but how do we find good people?

Always carry your business card with you. You never know who you will meet or see.

Anytime you see someone who is:

1. pleasant to people
2. treats people with respect
3. is articulate

give them your business card and tell them you have an employment opportunity.

You will find prospects everywhere. Fast food restaurants, oil change shops, grocery stores, department store clerks ... anywhere people are being served. Look for the good ones. Most will not respond but every once in a while one will.

Your customers can be a source as well. Mention to them when you are in their home that you are hiring and would appreciate any prospects they could refer to you. Offer to clean their carpeting for free if you hire their referral.

Remember the saying: "It never hurts to ask"

Additional Carpet Cleaning Business Information on the Bane-Clene web site:

• Hiring New Carpet Cleaning Technicians
• Twenty Steps to Success in the Carpet Cleaning Business

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Bane-Clene Information Request Form

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!).

Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

Building Brand Recognition

No matter whether you are providing a service or selling a product you must Build Brand Recognition.

While there are many media choices available, an On-Line Presence is increasingly and will continue to be the media of choice. We will briefly outline some ways to achieve that.

1. Website with Mobile Optimization
   A high percentage of searches are done on mobile devices, so your site needs to be mobile friendly. Your website doesn't have to be elaborate but it should contain your basic information. The services you offer, the area you service, your service hours and a short history of your company and its credentials are just a few topics to cover.
2. Set up your free business profile on sites such as:
   
   1. Google, Yahoo, Bing and other search engines. You can either "claim" an existing business listing or add your business profile. You will be able to add services, hours, website link and other pertinent information.
   2. Angie's List, Yelp, Pinterest and other review/referral sites will enable to also create business profiles and gain reviews.
3. Social Media: Facebook, Google+, Twitter, Instagram, etc.
   Social media activity can help to increase awareness of a brand or website content and help with "organic" search rankings.
4. You Tube: Create a video about your business and services.
5. Offer On-Line coupons through your website, social media pages and other outlets.

Obviously there are multiple other media choices such as: print, phone book, direct mail, radio and TV. These offer unique and varied ways to reach your market. You can implement them as need and or resources become available.

Additional Carpet Cleaning Business Information on the Bane-Clene web site:

• Advertising . . . the Essential Element
• Advertising the Bane-Clene® Way
• The ABC's of Advertising
• Why Doesn't My Carpet Cleaning Business Advertising Work?
• Yellow Pages

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at www.baneclene.com.

The Bane-Clene^® Team.

Bane-Clene Information Request Form

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!).

Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

Public Relations "Success" Formula

Public relations are part of the foundation of a successful business. You may be the best at what you do. However, if you cannot properly communicate with your customers, employees, vendors and others you see everyday; then your chances for "success" are greatly diminished.

Consider the following important words when communicating with people.

1. The most important 6 words: "I admit I made an error"
2. The most important 5 words: "I am proud of you"
3. The most important 4 words: "What do you think"
4. The most important 3 words: "I appreciate it"
5. The most important 2 words: "Thank you"
6. The most important 1 word: "We"

Finally the least 1 important word: "I".

Additional Carpet Cleaning Business Information on the Bane-Clene web site:

• Four Characteristics of a Successful Person
• Starting and Building Your Own Carpet Cleaning Business
• The 15 Factors of Success in Carpet Cleaning Business
• Twenty Steps to Success in the Carpet Cleaning Business
• What makes a company successful in the Carpet Cleaning Business?

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Bane-Clene Information Request Form

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!).

Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

Insurance for Carpet Cleaning Businesses

The recent natural disasters might cause us to think, "do I have enough insurance"?

Many times in a small business our personal and business insurance may be intertwined. This may be especially true, if you start your business by working out of your home.

When asked about insurance we always recommend having your insurance professional evaluate and personalize your plan to fit your business. You will want them to look at the advantages and disadvantages of combining personal and business insurance.

These are some of the basic guidelines, suggestions and coverages that we incorporate in the insurance package for the service division of Bane-Clene^® Corp.

Your Property, Buildings and Contents

• All Risk Coverage versus named perils
• Carry higher deductibles which will lower your premiums
• Business versus Personal property
• If you take customer items from their premises, consider off-premises, transit and or property floaters

Liability

• At your premises
• At your customers' premises
• Products and Completed Operations
• Independent Contractors' Coverages
• Customers' Property in your Care, Custody and Control
• Being able to provide your customers a Certificate of Insurance
• Have a customer agreement and waiver of liability form
• Once again higher deductibles mean lower premiums

Vehicles

• Property Damage
• Uninsured Motorist
• Comprehensive
• Injury and Personal Liability
• As always higher deductibles save money

Workers' Compensation

• Laws vary by State, your agent will guide you
• All States: voluntary compensation endorsements

Options

• Including your personal auto(s) and homeowners can get you package savings
• Crime Coverages
• Umbrella Policies

Related information on the Bane-Clene web site:

• The 15 Factors of Success in Carpet Cleaning Business

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Bane-Clene Information Request Form

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!).

Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

Eleven Commandments of Good Business

A Customer:

1. Is the most important person in our business
   
2. Is not dependent on us..we are dependent on them
   
3. Is not an interruption of our work..they are the purpose of it
   
4. Does us a favor when they call..we are not doing them a favor by serving them
   
5. Is a part of our business..not an outsider
   
6. Is not a statistic..they are a human being like us
   
7. Is not someone to argue or match wits with
   
8. Is a person who brings us a problem..it is our job to solve that problem
   
9. Is deserving of the most courteous and attentive treatment we can give them
   
10. Is the one that makes it possible to pay yours and your employees salaries
    
11. Is the life blood of ours and every other business

Thank you for reading Bane’s Blog^®.

Related carpet cleaning business information on the Bane-Clene® web site:

• There is No Substitute for Service
• Twenty Steps to Success in the Carpet Cleaning Business

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Bane-Clene Information Request Form

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!).

Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

New Links For Your Website

Nice Way of Saying "Buyer Beware"

A Central Indiana BBB (Better Business Bureau) review of advertising stated that "the average person is exposed to between 3000 to 5000 advertising messages daily. Undoubtedly, a percentage of these messages will have some sort of spin or bias that is not entirely truthful. The BBB monitors local advertising but the ultimate responsibility rests with the consumer to verify that the claims made in an ad are factual. After verifying those claims, they can feel that they are making a prudent buying decision.

Our local newspaper, The Indianapolis Star, had a program they initiated called "The Deal Chicken". Apparently, all the good names must have been taken. Anyway, they ran an ad from a local Carpet Cleaner for 58%. The premise was that the consumer would "prepay" for these specials, and the specials were limited so they better hurry. By the way, the program is defunct and the Carpet Cleaner is out of business.

We wonder how many consumers took "advantage" of this and other specials from many types of services and retail outlets before this program went defunct? We would presume that many of the consumers were less than satisfied. The point being in all of this, is don't offer more of a discount or special that would prevent you from doing a good job. Not all consumers are looking for a "deal"; but, what they are looking for is a carpet cleaning company that provides a good service at a fair price.

At the Bane-Clene® Institute, we cover these and other important topics. We also have a wealth of information available on line in the "For Professionals" section at www.baneclene.com.

Related information on the Bane-Clene web site:

• Advertising the Bane-Clene Way
• Bait and Switch in the Carpet Cleaning Industry
• Customer Service
• How to Price Your Carpet Cleaning Services
• There Is No Substitute for Service

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

SELL THE SIZZLE

We have all heard the slogan, "Don't sell the steak; sell the sizzle". Potential customers are motivated by different aspects of our business.

1. Clean carpets and furniture. In your sales presentation, make sure to mention "external extraction®" and tell them the benefits of removing soil, waste water and odorous air from their premises. The Bane-Clene® System improves Indoor Air Quality (IAQ).
   
2. Point out your system leaves the carpet soft and residue free so it will not attract and hold dirt. Therefore, their carpet will remain cleaner longer.
   
3. Mention that you utilize a Truck-Mounted Carpet Cleaning System and that you bring your own specially treated water with chemicals that are safe to them, their families and their pets. Also, you will take away all the waste water.
   
4. Further, mention that the Bane-Clene® System utilizes water pressures and temperatures that are safe on all fabrics.
   
5. Finally, you are welcome to direct your customers to our website https://baneclene.com/homeowners/. The Homeowners Home Page will provide them with more information about the system you use.

Related Advertising and Marketing Articles:

• Advertising the Bane-Clene Way
• Advertising - the Essential Element
• Compare Carpet Cleaning Methods

Thank you for reading Bane’s Blog^®

Please read the latest issue of the Clene-Times^® at www.baneclene.com/publications/.

Please visit our web site at www.baneclene.com.

The Bane-Clene^® Team.

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Free Bane-Clene Information Package

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

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“A to Z” Alphabetical Index to the Bane-Clene Web Site

Bane-Clene Home Page

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Carpet Cleaning Industry Potential Ever since the inception of Bane-Clene® in 1962, there have been those who said that the carpet cleaning industry is short term. They also predicted it would get saturated (no pun intended) and will dry up. They have also said that too much competition will ruin the industry. Now they are saying that increased use of hard surface flooring and area rugs will weaken the industry. In 1962, there were about 6000 carpet cleaners in the country. Today there are more that 40000 carpet cleaning firms. This does not include building maintenance contractors, in-house operators and part timers. It has been estimated that more than 1,000,000 people are employed in our industry. In 1962, the carpet industry produced approximately 3000 million square yards of carpet. For the last several years there have been over 2 billion square yards of carpet manufactured annually in the USA. With the average life of carpet around eight years, it is estimated that there are more than 11 billion square yards of carpet waiting to be cleaned. That is more than 99 billion square feet. It has also been estimated that over a billion square feet of carpet is cleaned every year by a Bane-Clene® System operator. So that leaves a potential market of more than 98 billion square feet. That's obviously a lot of carpet. If you want to visualize a billion square yards of carpeting try this: it would make a twelve foot wide path around the world nearly six times. Since we are only actually cleaning a small portion of the potential, we have plenty of room to grow. We have not even begun to scratch the surface. Again, no pun intended. Thank you for reading Bane’s Blog®. Please read the latest issue of the Clene-Times® at https://www.baneclene.com/publications/. Please visit our new and improved web site at https://www.baneclene.com. The Bane-Clene® Team.

How To Work Better

Here are some basic and simple ideas to follow and hopefully will help you work and live better.

1. Do one thing at a time. Don't start another task until you finish the one at hand.
   
2. Know the problem. If you don't know the problem, you can't solve it.
   
3. Learn to listen. That's why you have two ears and one mouth.
   
4. Learn to ask questions. It will help you solve problems quickly and efficiently.
   
5. Distinguish sense from nonsense. It may prevent you from making a mistake.
   
6. Accept change as inevitable and go with the flow. You will be happier for it.
   
7. Admit mistakes. No person is perfect.
   
8. Say it simply. Don't complicate your words.
   
9. Be calm. Doesn't that say it all?
   
10. Smile. It helps prevent stress and anxiety.

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Four Characteristics of a Successful Person

OPTIMISM

Optimistic people cultivate confidence rather than fear and belief rather than doubt. Also, they look for good rather than evil. They love rather than hate and they forgive rather than carry resentment. Living to a positive force of life will promote happiness and health and helps prolong our lives.

IMAGINATION

Life is always happening and evolving. Sometimes it shows itself with beauty and kindness and at other times it shows itself with ugliness and harshness. It may thrust itself upon us with difficult problems. Imagination is the tool that will help us solve those problems.

INDIVIDUALISM

Life presents itself with the needs of others which is the nature of our service business. Customers need us to respect and understand them. There are times we may feel indifferent to them, however strong individuals respond to these wants and needs and are rewarded handsomely.

ENTHUSIASM

Say yes to life through cheerfulness. A cheery response may seem difficult at times because the situation does not invite a cheerful mood. Each of us at times could do a better job of being cheerful even if we don't feel that way. Look happy, be happy and perform happy actions. Success never fails those not afraid to try to be successful. Being cheerful will add joy to your life and to those you come in contact with.

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Labor Day

Labor Day is September 4th. It is a federal holiday which honors the American worker. Who has added to the prosperity and well being of our country. Certainly we as Carpet Cleaners fit into this classification.

In 1887 Oregon became the first state to make Labor Day an official public holiday. By the time it became an official federal holiday in 1894, thirty states officially celebrated it.

Labor Day has been labeled the "unofficial end of summer" because it marks the end of the cultural summer season. It is traditional for parades and picnics to be held in communities all across the country. Many fall activities also begin at this time.

During the Labor Day weekend the NCAA usually play their first football games. The NFL traditionally plays their kickoff game the Thursday after Labor Day. The Southern 500 NASCAR auto race is held at Darlington Raceway in Darlington, South Carolina. At Indianapolis Raceway Park the NHRA hold their finals for the U.S. National Drag races. It is also the middle point between weeks one and two of the U.S. Open Tennis Championships held in Flushing Meadow, NY.

Once again there are a plethora of National, State and Local activities that take place Labor Day Weekend.

Wherever you are, whoever you are with take time to acknowledge yourselves and the hard work you do and the fact that our small businesses are the backbone of our country.

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Be Positive

Starting a conversation with a negative statement will probably offend a customer. An example of this: "There is no way I can take care of your job for at least a week". You want to say: "We can schedule that for Friday of next week, will that be convenient for you?" Scheduling a service trip without having to call back removes doubt from the customer's mind regarding your interest in working for them. Try to set the appointment at that time.

Slang or technical terms that a customer may not appreciate or understand could cause them to feel uncomfortable with your company. Using proper definitive language and information with regard to their questions and needs sets the tone for a good relationship and resulting repeat and referral business.

At the Bane-Clene® Institute, we cover these and other important topics. We also have a wealth of information available on line in the "For Professionals" section at www.baneclene.com.

Related information on the Bane-Clene web site:

• Customer Service
• There Is No Substitute for Service

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Nice Way of Saying "Buyer Beware"

A Central Indiana BBB (Better Business Bureau) review of advertising stated that "the average person is exposed to between 3000 to 5000 advertising messages daily. Undoubtedly, a percentage of these messages will have some sort of spin or bias that is not entirely truthful. The BBB monitors local advertising but the ultimate responsibility rests with the consumer to verify that the claims made in an ad are factual. After verifying those claims, they can feel that they are making a prudent buying decision.

Our local newspaper, The Indianapolis Star, had a program they initiated called "The Deal Chicken". Apparently, all the good names must have been taken. Anyway, they ran an ad from a local Carpet Cleaner for 58%. The premise was that the consumer would "prepay" for these specials, and the specials were limited so they better hurry. By the way, the program is defunct and the Carpet Cleaner is out of business.

We wonder how many consumers took "advantage" of this and other specials from many types of services and retail outlets before this program went defunct? We would presume that many of the consumers were less than satisfied. The point being in all of this, is don't offer more of a discount or special that would prevent you from doing a good job. Not all consumers are looking for a "deal"; but, what they are looking for is a carpet cleaning company that provides a good service at a fair price.

At the Bane-Clene® Institute, we cover these and other important topics. We also have a wealth of information available on line in the "For Professionals" section at www.baneclene.com.

Related information on the Bane-Clene web site:

• Advertising the Bane-Clene Way
• Bait and Switch in the Carpet Cleaning Industry
• Customer Service
• How to Price Your Carpet Cleaning Services
• There Is No Substitute for Service

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

The Cost of Doing Business

Every good business person strives to control their costs. But sometimes, we look in the wrong places to save money. One example of that is using ineffective chemicals because they cost less.

Buying an ineffective and inexpensive product has a direct and negative result. If you have to use more of it, is it really costing you less? At Bane-Clene®, we formulate our chemicals with a basic premise, lowest cost use solution. Which, simply put, means you can use less and get the job done and save money.

Another possible effect of using cheaper products is potential harm to the customers environment and the cleaners themselves and finally to your equipment. Gritty material or fillers added to powders will erode pumps, fittings, valves, etc. Potentially toxic additives to spotters and pre-sprays may cause eye, nose and throat irritation.

Also, the finished job will not look as good when cheap chemicals are used. After drying (which could take longer with these chemicals), the surface of the carpet may be hard or crusty and the appearance dull. This alone will result in losing customers. Often times, people do not complain, they just go somewhere else for service next time.

Owners of a Bane-Clene® System can clean everyday for less than $10.00. This figure is for basic cleaning chemicals, traffic lane spotters, etc. It, of course, does not include Plus Sales products such as Sta-Clene®, Bane-Guard ™ and deodorizing products. These are sold for an additional charge to the customer, while providing a benefit to them or solving a problem that exists.

At the Bane-Clene® Institute, we cover these and other important topics. We also have a wealth of information available on line in the "For Professionals" section at www.baneclene.com.

Related information on the Bane-Clene web site:

• How to Price Your Carpet Cleaning Services
• Make More Money with Carpet and Upholstery Protectors!

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Plus Sales

Many in our trade refer to these sales as "add-ons". Previously, a Bane's Blog® dealt with the subject of "What Makes Your Company Reputable?".

Plus Sales are an important source of additional revenue for a service company. However, many less than reputable companies rely on them because they "low-balled" the customer to gain a cleaning job. Without add-ons, a job is not profitable for them. So, they must incorporate "high pressure" tactics to make money on any job.

Reputable firms have a responsibility to supervise technicians and to make sure overly aggressive tactics are not used to gain extra sales. Most consumers look upon a well trained technician with the same respect they afford other professionals. Therefore, they look to them for advice and suggestions.

Once again, Plus Sales are an important aspect of profitability for a service company. Learning to sell to those that have a need and can afford the extras is as necessary as learning the fundamentals of good cleaning. The sophisticated service company judges its sales success on more than revenue produced by a crew. Customer satisfaction and loyalty are the most important.

Consumers appreciate hearing about additional services and products that are available to them. They do not appreciate being subjected to high pressure tactics. Approach your customers professionally and ethically about Plus Sales and selling them will be easy.

At the Bane-Clene® Institute, we cover these and other important topics. We also have a wealth of information available on line in the "For Professionals" section at www.baneclene.com.

Related information on the Bane-Clene web site:

• Bane-Clene Certification Training Program for Carpet Cleaning Technicians
• How to Price Your Carpet Cleaning Services
• Make More Money with Carpet and Upholstery Protectors!
• Sell The Sizzle
• Selling Aftermarket Carpet Protectors

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.